Hello, I am a Writer & ECD based in Sydney
who has worked in both Australia and the UK.
Along the way I've led Woolworths, Australia's
largest advertising account, convinced McDonald's to change
their name, a brewer to buy an island and an insurer to be
represented by a guy called Captain Risky.
Having won virtually every award worth
winning including Gold Lions, D&AD and
Effie’s multiple times, I believe great ideas
tap into a human truth and success comes
from strapping dynamite to convention.